Search Engine Optimisation, Seo Services, Search Engine Optimisation Australia

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Search Engine Optimisation

Search Engine Optimisation (SEO) is all about helping your site to rank well in the major search engines.

Recent research suggests that over 70% of searchers will select a web site that appears on the first page of results and 92% in the first 3 pages. So when a potential customer types in your product or service ( i.e. “web design Melbourne”) you’d like to be one of the first results they see.
Even large corporations make the mistake of building a web site and expect it to rank the next day at number one for their chosen keywords. It doesn’t work like that and interestingly the internet is a very level playing field where big corporations rank alongside and oftentimes behind, sole operators...it’s all in the optimisation. It actually takes time for a new site to rank highly and Google not only looks at the keywords and website structure but also takes into account the websites relevant content and the existence of quality links.

Search Engine Optimisation vs Pay Per Click

Most search engine users will concentrate upon the “natural” or “organic” search engine listings; these are the Web sites listed down the main part of the results page. If you use Search Engine Optimisation this is where your site should appear.
The search engines must deem your site relevant to the search a user has performed for your website to appear in these natural results. The more relevant your site is the higher it can appear in the results. Though a lack of relevant text content can be a barrier to good search engine rankings there are many other equally important factors.
Seed Web Solutions always uses ethical or “white hat” SEO methods when promoting our clients sites. White hat SEO simply means we avoid using techniques which may violate the guidelines provided by the major search engines. Using Any Search Engine Optimisation provider should avoid using “black hat” tactics which could cause your web site to be removed or penalised by the major search engines.

What SEO services we focus on

At Seed Web Solutions we create bespoke search engine optimisation services to suit each client. Some clients only need to target 5 keywords and do some basic seo to rank highly while others have big sites and/or are in very competitive niches which take a lot longer and a lot more work to rank for. We also have ongoing monthly maintenance services so you can keep your ranking. All our search engine optimisation services contain some core elements, that are vital to its success, these are:

Key SEO Features:

•	Improving the code and structure of your site so that search engines are able to easily find all important areas.
•	Keyword research followed by further work to increase the relevancy of the content on your site in relation to important keywords and phrases.
•	Structured building of relevant trusted links to your site.
•	Regular ranking reporting, detailed monitoring and service review.